Remove That Feature

Features that underperform or create hidden maintenance costs often linger in products because no one wants to do the work of removing them. Using a personal fitness app as a real-world example, the author illustrates how a small visual feature (custom exercise icons) grew into a maintenance burden over time. The post advocates for regularly auditing your product and being willing to remove features that no longer justify their cost, drawing on Jason Fried and DHH's 'curator' philosophy: good products require not just saying 'no' to new things, but 'not anymore' to existing ones.