Reddit said during earnings it's looking to buy 'capabilities' and 'companies.'

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Reddit announced plans to pursue more acquisitions, focusing on adtech capabilities and technologies that can leverage its 121.4 million daily active users. The CFO highlighted that acquiring proven products has accelerated time-to-market by 6-12 months, particularly for advertising technology. Recent acquisitions include Memorable AI, Spell, Spiketrap, Oterlu, and MeaningCloud, all aimed at enhancing ad targeting, machine learning, and content moderation. With $690 million in ad revenue last quarter and growing interest in AI search, Reddit is keeping acquisition options open beyond just adtech.

Reddit says it’s looking for more acquisitions in adtech and elsewhere

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