A small group of users in the U.S. will start to see search results that include interactive product carousels with pricing, images, and direct where-to-buy links.

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Reddit is testing an AI-powered shopping search feature for a small group of U.S. users. When searching for product-related queries, users will see interactive carousels at the bottom of results featuring products mentioned in Reddit discussions, complete with pricing, images, and direct purchase links. The feature builds on Reddit's existing Dynamic Product Ads and aligns with CEO Steve Huffman's vision of AI search as a major revenue driver. Weekly active users for Reddit's AI-powered search features have grown significantly, with Reddit Answers rising from 1 million to 15 million weekly active users over 2025.

Reddit is testing a new AI search feature for shopping

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