Project SnowWork: The Easiest Way for Business Users to Get Work Done

Snowflake has announced Project SnowWork (Research Preview), an autonomous AI platform targeting business users in finance, sales, marketing, and operations. It translates outcome-based requests into completed, data-driven work by leveraging an organization's Snowflake data with built-in security controls and RBAC. Key features include role-specific AI profiles for different business functions, native understanding of enterprise business semantics, and automatic enforcement of Snowflake governance policies. Use cases demonstrated include CFO revenue review preparation, sales pipeline risk triage, FP&A variance analysis, and marketing spend reallocation. The platform is currently available in limited Research Preview for select customers.