AI-driven demand is pushing data center energy consumption to unprecedented levels, with US data centers consuming 4% of national electricity in 2024 and projections reaching 12% by 2028. A survey of 300 executives reveals that energy intelligence — understanding where, when, and why energy is consumed — is becoming a core business metric. All surveyed executives expect it to be important within two years. Key findings: 68% report 10%+ energy cost increases due to AI workloads, 51% rank rising costs as the top risk to AI initiatives, and 74% are optimizing existing infrastructure. A major gap remains in granular energy measurement, especially for organizations relying on third-party cloud providers.
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