The post compares two prioritization techniques used in product management: prioritizing by user problems and prioritizing using Impact, Confidence, and Ease (ICE). It discusses the pros and cons of each approach, highlights how they can be mixed and matched, and emphasizes the importance of using evidence-guided decisions to improve product impact. It also outlines how continuous discovery and ICE can contribute to effective product prioritization while addressing challenges related to these methods.
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Prioritizing by User Problems (aka Opportunities / Needs)Prioritizing by Impact, Confidence, and Ease (ICE)Related ArticlesSort: