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Enterprise PC buyers in Q4 2025 prioritized traditional factors like price, battery life, and performance over AI capabilities. While 54% of laptops shipped contained NPUs, and 25% were next-gen AI hardware with 40+ TOPs, adoption remains slow due to high prices and lack of compelling AI applications. Average UK business PC prices dropped 7% year-over-year to around £1,000. Major vendors like Dell, HP, and Lenovo saw slower-than-expected sales, with Dell admitting it focused too heavily on premium segments. The Windows 10 to 11 migration also failed to drive expected demand. Memory price increases due to AI datacenter demand for HBM creating DRAM shortages pose additional challenges for 2026.

Price, battery life, performance – that's how you sell PCs

Please tell us Reg: Why are AI PC sales slower than expected?

Memory shortage could push PC shipments to pre-pandemic lows