A 2026 Elastic-commissioned study of over 1,000 Australian consumers reveals that poor website search is directly costing businesses revenue. Key findings: 72% of shoppers have abandoned a favorite brand due to bad search, 62% now expect natural language search capabilities driven by GenAI familiarity, and 78% of frustrated users end up redirected to competitors. The data positions on-site search as a strategic revenue driver, not just a utility, and argues that businesses must adopt AI-driven search to meet rising consumer expectations.
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The generative AI effect on Australian consumersHow does search frustration impact customer loyalty?Beyond keywords: Search as the engine room of AIShareSort: