Sony Interactive Entertainment CEO Hideaki Nishino outlined PlayStation's strategy around generative AI in a corporate presentation, describing it as a 'powerful tool' for game development. Specific use cases include a tool called 'Mockingbird' that animates 3D facial models from performance capture data, already adopted by Naughty Dog and San Diego Studio in titles like Horizon Zero Dawn Remastered. AI is also being applied to QA, 3D modeling, animation, and NPC behavior (e.g., Gran Turismo's 'Sophy' racing agent). In contrast, a GDC survey found 52% of game industry workers believe AI is already having a negative impact on the industry, up from 30% the prior year.
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