PHP's biggest problem

PHP's biggest problem isn't the language quality, ecosystem, or tooling — it's marketing. Drawing on experience at JetBrains and observing Laravel's success, the author argues the PHP Foundation should invest in a modern website redesign, full-time documentation work, conference outreach beyond the PHP community, active social media presence across all major platforms, accessible internals communication, and deliberate marketing of new language features. These efforts would likely require three to four full-time roles but are seen as essential for PHP's long-term prosperity.