“We’re on the cusp of a completely new way of shopping,” Gates told TechCrunch.

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Phia, an AI shopping agent startup founded by Phoebe Gates and Sophia Kianni, raised $35M in Series A funding led by Notable Capital. The 10-month-old company has hundreds of thousands of monthly active users and 6,200 retail partners, achieving 11x revenue growth. The mobile app and browser extension helps shoppers find cheaper alternatives through resale markets and brand partnerships. The company plans to use the funding to hire top machine learning engineers and build a personalized shopping agent that understands user preferences, closets, and sizes. Phia previously faced scrutiny over data collection practices in its browser extension but removed the concerning feature.

Phoebe Gates and Sophia Kianni’s Phia raises $35M to ‘make shopping fun again’