Perplexity’s AI chatbot is adding a new shopping assistant, similar to features recently added for Google Gemini and ChatGPT, that can recommend products and let you buy them directly via PayPal.

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Perplexity launched a free AI-powered shopping assistant for US users that helps find and purchase products through conversational queries. The feature remembers user preferences across interactions and enables direct purchases via PayPal integration, allowing merchants to maintain customer relationships. Perplexity positions this as an alternative to traditional search and affiliate-driven recommendations, joining OpenAI and Google in the AI shopping space ahead of the holiday season.

Perplexity says its AI personal shopper ‘puts you first’