Peacock is transforming its mobile app into an interactive entertainment hub by introducing several AI-powered and mobile-first features. The headline addition is 'Your Bravoverse,' a personalized short-form clip experience narrated by a generative AI avatar of Andy Cohen, drawing from 5,000+ hours of Bravo content and offering over 600 billion possible viewing variations. The platform is also testing vertical live NBA broadcasts using AI-driven real-time cropping, expanding its short-form video section, and launching new mobile games including mystery titles from AI gaming startup Wolf Games and a Jeopardy! daily trivia experience. These moves reflect Peacock's broader strategy to compete with social media platforms for daily engagement, as the service grows to 44 million subscribers but continues to operate at a loss ($552M in Q4 2025).
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