Roughly 25 years after its debut, PayPal is “ushering in a new era for customers” with some generic black text. The company has a new logo, designed by Pentagram, and a new brand identity.

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PayPal has unveiled a new logo designed by Pentagram, featuring plain black text in contrast to its previous blue, slanted design. The change, part of a broader branding update, aims to distinguish PayPal from other fintech companies that commonly use blue. The new logo includes a bespoke typeface called PayPal Pro, and the classic PayPal Ps will still appear in digital payments. The new design will officially launch alongside a new debit card and an ad campaign starring Will Ferrell.

PayPal has a new logo that makes it look just like everything else

<p>A brand redesign today is no longer about looking different; it is an opportunity to update all the file formats and be consistent to keep up with all the updates.</p>
