Paris Hilton's 11:11 Media company has released a case study on branded gaming experience on Roblox. Slivingland, an immersive world on Roblox, drew over 3.4 million visitors and resulted in $60 million in ad spending. The platform is a popular channel for engaging young people with brand advertising. There have been over 400
•7m read time• From venturebeat.com
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