Cami Tellez announces launch of new company, $4 million raise.

TechCrunch (TC) is a leading technology news and media site that covers the latest trends, startups, and innovations in the tech industry. With breaking news,  analysis, and expert commentary, TechCrunch provides  insights into the world of technology and entrepreneurship. Developers can learn about emerging technologies, funding opportunities, and market trends by following TechCrunch's coverage of the tech industry.

TechCrunch

Cami Tellez, founder of the now-defunct Gen Z underwear brand Parade, has launched Devotion, an AI-powered influencer marketing platform co-founded with former TikTok executive Jon Kroopf. The platform helps large brands scale their creator programs by automating discovery, management, content workflows, and payments across thousands of influencers. Devotion argues that the old macro-creator model is broken and that algorithm changes have democratized influence, requiring brands to work with far more creators at lower cost. The company emerged from stealth with 10+ clients, seven-figure revenue, and a $4 million seed round led by Basecase and Will Ventures.

Parade’s Cami Tellez announces new creator economy marketing platform, $4M in funding

Disrupt 2026: The tech ecosystem, all in one room

Save up to $300 or 30% to TechCrunch Founder Summit