Learn why you should build and own the things that differentiate you, and buy or outsource the rest. Applying the Build vs. Buy question to your brand and business.

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Applying the classic software 'build vs. buy' decision to brand identity and business strategy. The core argument is that businesses should invest in building and owning the things that differentiate them in customers' eyes, while outsourcing or buying commodity solutions for everything else. Uses Apple vs. Walmart as a contrast, and Spotify as an example of a company that must own its user experience as a core brand asset. Limited resources mean you can't build everything, so focus custom effort on what makes you unique.

Own What Makes You You