Ads coming to free tier and new $8/month ChatGPT Go plan in US.

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Ars Technica

OpenAI will begin testing banner advertisements in ChatGPT for free tier users and the $8/month ChatGPT Go plan in the US. Ads will appear at the bottom of responses when relevant sponsored products or services are available. This marks a shift from CEO Sam Altman's 2024 stance calling ads a "last resort." Paid tiers (Plus, Pro, Business, Enterprise) remain ad-free. The move aims to diversify revenue as the company seeks to make AI more accessible while managing significant operational costs.

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