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OpenAI has begun testing ads in ChatGPT for free and ad-supported tier users in the US, with paid subscribers exempt. Ads appear at the end of responses and are personalized by default based on conversation history, though OpenAI claims chats remain private from advertisers. The move comes as the company seeks revenue streams amid losses exceeding $60 billion in investment and no positive cash flow expected until 2030. Users can disable ad personalization, and ads won't appear for sensitive topics like health or politics.

OpenAI introduces ads...for the people!