OpenAI moves beyond ChatGPT in India with a Pine Labs deal targeting enterprise payments and AI-driven commerce.

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OpenAI has partnered with Indian fintech Pine Labs to embed AI APIs into its payments and commerce infrastructure, targeting B2B workflows like invoice processing, settlement, and reconciliation. Pine Labs already uses AI internally to cut daily settlement times from hours to minutes. The deal is non-exclusive and non-revenue-sharing, with Pine Labs comparing it to OpenAI's Stripe partnership in the US. The collaboration is part of OpenAI's broader India expansion strategy, which also includes partnerships with higher education institutions. Agent-driven payment workflows are being prototyped in the Middle East and Southeast Asia, while India's regulatory environment means a more gradual rollout domestically.

OpenAI deepens India push with Pine Labs fintech partnership

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