The company loses billions of dollars every year.

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OpenAI is projected to burn through $45 billion by 2028 and could run out of money within 18 months. To address financial challenges, the company announced it will start testing ads in ChatGPT's free and Go tiers. CEO Sam Altman promised ads won't influence responses, will be clearly labeled, and user conversations will remain private from advertisers. Pro, Business, Enterprise users and children won't see ads.

OpenAI Could Run Out of Money in 2027, So It Adds Ads to ChatGPT