Cisco's 'One Day at Your Customer' initiative sent over 10,000 employees across nearly 100 countries to spend time onsite at 3,074 customer locations. The goal was not to sell but to observe and understand how customers' businesses actually operate. Participants visited environments ranging from hospitals and airports to distribution centers and industrial sites. Key outcomes included stronger cross-functional alignment, higher-trust customer relationships, and follow-up engagements around AI, observability, and security. Cisco's leadership frames this as a model for ongoing customer centricity rather than a one-time event.
Table of contents
The value of onsite engagementThe power of proximityInsi ghts from One Day at Your CustomerMaking customer centricity our standardOur commitment to proximity means that we only succeed when our customers do.Sort: