Developers adopt products based on trust, and developer marketing should focus on building and retaining that trust. Great developer marketing teaches how to build great products, builds and retains trust, and uses precise language. It should show, not tell, and be concise and precise. It should also address developer fears directly and personalize the content. Additionally, developers are more likely to trust open-source tools and value a good developer experience.
Table of contents
Throw out the old playbookWhat does great developer marketing look like?What do you want them to remember?Wait, what about DevRel?How can I improve my developer marketing?Sort: