NVIDIA founder and CEO Jensen Huang opened CES in Las Vegas with Rubin — NVIDIA’s first extreme-codesigned AI platform — plus open models for healthcare, robotics and autonomy, and a Mercedes-Benz CLA showcasing AI-defined driving.

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NVIDIA CEO Jensen Huang unveiled the Rubin platform at CES 2026, a six-chip AI system promising 10x lower token generation costs than its predecessor. The announcement included Alpamayo, an open reasoning model for autonomous vehicles debuting in the Mercedes-Benz CLA, and showcased NVIDIA's open model portfolio spanning healthcare, climate science, robotics, and autonomous driving. Additional announcements covered DGX Spark desktop supercomputers, DLSS 4.5 gaming technology, and partnerships with Siemens for industrial AI.

NVIDIA Rubin Platform, Open Models, Autonomous Driving: NVIDIA Presents Blueprint for the Future at CES

A New Engine for Intelligence: The Rubin Platform

AI on Every Desk: RTX, DGX Spark and Personal Agents

DLSS 4.5 and Other Gaming and Creating Updates