Practical tips for DevRel professionals using YouTube as a channel to promote developer tools. Covers thumbnail and title strategy, the importance of storytelling over hooks, short-form vs long-form content tradeoffs, why subscriber counts matter less than watch time, how to avoid being misled by vanity metrics like views, and the value of showing code in action rather than just describing features. Based on experience growing the marimo YouTube channel to 1.5M views and 10K subscribers in one year.
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