No 46. Everyone Talks about “Taste”. What Is It?Why It Matters? In 2025, you may have heard a familiar line repeated across the product world: “In the age of AI, taste might be the only …

UX Planet is a platform or publication dedicated to user experience (UX) design, usability, and interaction design. Readers can find articles on UX research methods, design principles, and UX/UI trends. Additionally, they can learn about user-centered design practices, usability testing techniques, and creating engaging digital experiences.

UX Planet

Product taste is the ability to quickly recognize quality and make sound judgments when building products. In the AI era, where creating acceptable work is easy but distinctive work is hard, taste becomes a critical differentiator. It's not about aesthetics but judgment—knowing what's worth building and why. Taste can be trained through two components: sensitivity (perceiving details through deliberate practice) and standards (building a reference system of excellence). Company culture shapes taste development, with organizations favoring design-driven, metrics-driven, strategy-driven, or sales-driven approaches. As AI lowers production costs, the scarcity shifts to knowing what's worth building before using any tools.