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A podcast interview with web agency owner Nat Militic challenges the narrative that websites and SEO are dying due to AI. Nat reports his agency is busier than ever, with SEO interest at an all-time high on Google Trends. He acknowledges AI overviews are reducing organic click-through rates and that purely informational niche sites are struggling, but argues service-based business websites remain in strong demand. He recommends focusing on service pages by location, interactive tools, and calculators over generic blog content. On WordPress and CMS platforms, he dismisses 'dead' claims by drawing parallels to past Wix/Squarespace scares, noting technology replacement takes far longer than predicted. He sees AI as a productivity multiplier for developers rather than a client-side replacement, envisioning solo developers running high-revenue agencies with AI assistance.

Are Websites Dead? Here’s What an Agency Owner Says

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