New tools and programs to accelerate your success on Google Play

Google Play Console introduces several new features to streamline app development and operations. Key updates include a built-in emulator for instant deep link validation, Gemini-powered automatic translation for app localization at no cost, AI-generated chart summaries for faster data insights, and a new Grow users overview page. The platform also adds flexible configuration options for one-time products including rentals and pre-orders, plus consolidated reporting for Play Points promotions to help developers optimize monetization strategies.