Feature flags offer a practical way to manage this risk by separating the act of deploying code from the act of releasing a feature to users. Instead of a single, high-risk launch event that affects all users, teams can ship code to production with new features hidden by default.

Google Cloud Platform provides a suite of cloud computing services for building, deploying, and managing applications and infrastructure on Google's global network. Developers can learn about cloud-native development, machine learning, and big data analytics to leverage GCP's scalable and reliable cloud infrastructure for their projects.

Google Cloud

Google Cloud has announced the public preview of AppLifecycle Manager Feature Flags (ALM FF), a rule-based feature flag service for Google Cloud. It decouples code deployments from feature releases, enabling teams to ship code with features disabled by default and toggle them on safely. Key capabilities include percentage-based traffic rollouts, allowlisting for targeted audiences, dynamic configuration via string-type flags (useful for LLM system prompts), and an instant kill switch for problematic features. The service is built on the OpenFeature standard using the flagd evaluation engine, avoiding vendor lock-in.

New feature flags in AppLifecycle Manager