As YouTube, TikTok, and Instagram continue to dominate mobile viewing, Netflix is rethinking how its app fits into a social-first video landscape. During

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Netflix announced plans to redesign its mobile app in 2026 to compete with social platforms like TikTok and Instagram for daily engagement. The redesign will feature deeper integration of vertical video feeds showing short clips from shows and movies, and will support the company's expansion into video podcasts with original content from Pete Davidson and Michael Irvin, plus partnerships with Spotify and iHeartMedia. The company emphasizes this is experimentation to strengthen content discovery rather than direct competition with social platforms. In 2025, Netflix reached 325 million paid subscriptions and generated $45.2 billion in revenue.

Netflix to redesign its app as it competes with social platforms for daily engagement