<h1>Netflix Opts Out of Apple TV App Integration After Brief Trial</h1>
<p>In a surprising turn of events, Netflix briefly experimented with integration into the Apple TV app, allowing some Apple TV 4K users in the US to link their Netflix accounts. This marked a significant shift from Netflix’s longstanding policy of avoiding third-party content aggregators. For a short period, users could see certain Netflix originals appear in the Apple TV app’s watchlist and Continue Watching sections.</p>
<p>However, Netflix has since rolled back this feature, stating that the integration was a mistake. The company maintains its preference for users to access content directly through the Netflix app, rather than through third-party platforms. As of now, Netflix has reverted to its original stance, and the temporary Apple TV app support has been removed.</p>


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Netflix briefly allowed integration into the Apple TV app for Apple TV 4K users in the US, enabling features like adding Netflix originals to the watchlist and Continue Watching sections. However, Netflix quickly retracted this feature, categorizing the integration as a mistake, and has returned to its policy of requiring users to access content directly through the Netflix app.