The streamer is attempting to reset within the world of games after years of investment and downsizing.

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Netflix co-CEO Greg Peters announced that cloud-based TV games are a major priority for 2026, with roughly a third of members currently having access. The company is pivoting toward casual party games like Boggle and Pictionary that can be streamed on TVs, seeing 10% reach among eligible members with strong engagement. After years of investment, acquisitions, and subsequent downsizing of game studios, Netflix is adopting a focused strategy centered on accessible, family-friendly titles and third-party properties. The company plans to expand its cloud-first approach with new titles including a FIFA World Cup 2026 soccer game, aiming to leverage its 325+ million subscriber base.

Netflix boss says cloud-based TV games are a 'big priority'