MY TAKE: Here’s how content farms, click-baiters are leveraging GenAI to smother authentic content

Content farms and clickbait operators are using generative AI to create synthetic media that mimics human authority and expertise at scale. Unlike traditional spam, this AI-generated content features polished production, intimate tone, and convincing narratives that simulate trustworthy human presence. While the same AI tools can legitimately amplify genuine expertise and lived experience, the flood of synthetic content threatens to erode our ability to distinguish between authentic human insight and algorithmic impersonation, potentially undermining trust in real expertise and knowledge.