The article discusses the importance of focusing on what's valuable rather than viable in startups. It shares the story of Thomas Edison's approach to inventing the light bulb and introduces the concept of Minimum Valuable Experience (MVE). The A.C.T. framework is also explained as a way to effectively communicate with the target audience and design marketing strategies.
Table of contents
MVP is Over. You Need to Think About MVE.Lessons of the Light BulbA.C.T. FirstExampleCase Study: WebflowWebflow’s a Class A.C.T.2 Comments
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