UK Conservative MP George Freeman, victim of an AI-generated deepfake video falsely claiming he defected to a rival party, confronted Meta, Google, and X representatives before Parliament's Science, Innovation and Technology Committee. The tech giants offered vague policy explanations but no concrete remedies or commitments to prevent recurrence. Meta said the content was labeled and down-ranked; X admitted it had taken no action; Google couldn't confirm whether the content violated its own policies. Freeman called for legislation establishing that individuals own their identity and cannot have it misappropriated, warning that unchecked political deepfakes threaten democratic representation.
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