<h1>Modern Times Group Acquires Plarium for $620 Million</h1>
<p>Modern Times Group (MTG) has announced its acquisition of Plarium, the Israeli game development studio renowned for hit titles like Raid: Shadow Legends, Vikings, Mech Arena: Robot Showdown, and Merge Gardens. The deal, worth $620 million, is set to finalize in the first quarter of 2025 and promises significant benefits for both parties involved.</p>
<h2>Strategic Acquisition</h2>
<p>Plarium’s acquisition is a strategic move by MTG to enhance its overall cash flow, EBITDA, and free cash flow. The deal includes performance-based earnout targets, which indicates goals that, once achieved, will result in additional payments to Plarium. This acquisition is expected to bolster MTG’s annual sales to over SEK 12 billion ($1.1 billion), reflecting strong financial growth prospects for the group.</p>
<h2>Benefits of the Acquisition</h2>
<p>The acquisition of Plarium will provide MTG with several key advantages:</p>
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<p><strong>Enhanced Cash Flow:</strong> The deal will positively impact MTG’s cash flow situation, providing more financial flexibility for future investments and growth.</p>
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<p><strong>Technological Expertise:</strong> MTG plans to leverage Plarium’s advanced technology, especially in user acquisition and monetization tools, to drive commercial synergies and boost group performance.</p>
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<p><strong>Live-Ops, Marketing, and Monetization:</strong> Plarium’s expertise in live-ops, marketing, and monetization will be integrated into MTG’s operations, potentially leading to increased efficiency and profitability.</p>
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<p><strong>Organic Growth:</strong> The combined portfolios of MTG and Plarium aim to accelerate organic growth by tapping into each other’s strengths and capabilities.</p>
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<h2>Plarium’s Growth and Impact</h2>
<p>Plarium has experienced significant growth since its initial acquisition by Aristocrat in 2017 for $500 million. With a strong portfolio of popular games, the company has made a substantial impact in the gaming industry. Plarium’s robust performance is evident from its impressive annual revenue, which aligns closely with the acquisition price.</p>
<p>MTG’s acquisition of Plarium is a strategic move to combine efforts, harness technological advancements, and drive mutual growth. Both MTG and Plarium are set to benefit from this union, accelerating their growth trajectory and expanding their market presence in the gaming industry.</p>


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Modern Times Group (MTG) has announced its acquisition of Israeli game development studio Plarium for $620 million, set to finalize in early 2025. This strategic move aims to enhance MTG's cash flow, technological capabilities, and organic growth. Plarium's expertise in user acquisition, monetization, and marketing will be leveraged by MTG to improve operational efficiency and profitability.

Modern Times Group Acquires Plarium for $620M