Microsoft is retiring its decades-old fictional demo companies Contoso and Fabrikam in favor of Zava, a new fake brand focused on intelligent athletic apparel and home improvement retail. Contoso and Fabrikam served as subjects in product demos and educational materials since the early 2000s, evolving from Windows Server examples to cloud and AI use cases. Zava represents Microsoft's shift toward agentic AI narratives, appearing in recent technical documentation and GitHub repositories as the company's new fictional customer for the AI era.
Sort: