Microsoft has revealed that a Surface Copilot ad it released in January was shot partly using generative AI, but nobody seemed to notice.

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Microsoft created a minute-long ad for its Surface Pro and Surface Laptop using generative AI, which went unnoticed for almost three months. The process involved a combination of real footage and AI-generated content, with intricate movements shot live and simpler shots co-created with AI tools. The team used various tools for scripting, storyboarding, and generating images, ultimately saving 90% of the time and cost compared to traditional methods. The ad, now viewed over 40,000 times on YouTube, illustrates AI's potential to blend seamlessly with human creativity.

Microsoft made an ad with generative AI and nobody noticed