In the coming months, Meta is going to explore a premium experience on Instagram, Facebook, and WhatsApp that gives users access to special features and more control over how they share and connect, while keeping the core experiences free.

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Meta plans to test premium subscriptions across Instagram, Facebook, and WhatsApp in the coming months, offering exclusive features while keeping core experiences free. The subscriptions will include productivity and creativity tools, expanded AI capabilities, and integration of Manus, an AI agent Meta acquired for $2 billion. Instagram's paid tier may include unlimited audience lists, follower tracking, and anonymous Story viewing. Meta will also test freemium access to Vibes video generation. These new subscriptions are separate from Meta Verified and target a broader audience beyond creators and businesses.

Meta to test premium subscriptions on Instagram, Facebook, and WhatsApp