Meta has expanded AI-powered anti-scam protections across WhatsApp, Facebook, and Messenger. New features include warnings for suspicious friend requests, detection of bogus job offers, celebrity impersonation identification, and brand spoofing alerts. The rollout also addresses account hijacking via device linking exploits. While framed as user protection, the move comes amid regulatory pressure from 42 state attorneys general, Consumer Reports complaints to the FTC, and Reuters reports suggesting Meta previously capped anti-scam enforcement at 0.15% of revenue. Americans lost $13.7bn to cyber-enabled fraud in 2024, and Dutch intelligence recently warned of phishing campaigns targeting government employees via WhatsApp and Signal.
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