Meta's tracking ads business could be facing further legal blows in the European Union: An influential advisor to the bloc's top court affirmed Thursday Meta's tracking ads business could be facing further legal blows in the European Union: An influential advisor to the bloc's top court affirmed Thursday that the region's privacy laws limits on how long people's data can be used for targeted advertising.

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An influential advisor to the Court of Justice of the EU has affirmed that the EU's privacy laws impose limits on how long personal data can be used for targeted advertising, which could impact Meta's tracking ads business. The CJEU is considering legal questions related to a privacy challenge brought against Meta's adtech business. Meta relies on tracking and profiling web users for its microtargeted advertising, so legal limits on data processing and retention could have significant implications for its profitability.

Meta could face further squeeze on surveillance ads model in EU