Merlin: The Code Boutique Turning Motion Into Digital Magic
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Merlin is an Amsterdam-based creative development studio (code boutique) founded in 2018 by three friends from the Amsterdam University of Applied Sciences. The studio specializes in high-performance, motion-driven digital experiences using WebGL, Three.js, and GSAP. Their portfolio includes notable projects for Eurovision Village, Dior, Nike, Inter Milan, and a pro bono suicide prevention campaign for 113. Key highlights include WCAG-compliant immersive experiences, performance scaling across devices, and measurable results such as 10% click-through rates and 4+ minute average session times. The studio has earned Webby and Awwwards recognition and operates with a sports-team culture emphasizing craft, growth, and commercial impact.
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