Canva built the IMPACT app using Streamlit in Snowflake to standardize commercial impact measurement across thousands of experiments. The tool reduced analysis time from 6+ hours to under 10 minutes by automating calculations for key metrics like Monthly Active Users and Annual Recurring Revenue. The solution includes a modular architecture with Snowpark for performance optimization, Cortex for natural language summaries, and a custom PR-based development environment enabling safe collaboration across multiple developers.
Table of contents
Executive SummaryWhy Measuring Commercial Impact Matters at ScaleHow is Commercial Impact Used at CanvaThe Old Way Wasn’t ScalableA Simple But Powerful VisionIntroduction of the IMPACT appUnder the hoodEnabling a PR-Based Development EnvironmentSummaryAcknowledgementsSort: