Jason Fried is a software entrepreneur, author, and co-founder of Basecamp, a popular project management and team collaboration tool. Readers can learn about remote work, productivity, and business management. With articles, talks, and books, Jason Fried shares  insights and best practices for building successful remote teams and fostering a healthy work culture.

Jason Fried

Marketing at its core is about transferring genuine enthusiasm for what you're building. When you're truly passionate about your vision and creating something you need, that authentic energy becomes your brand through action, not just messaging. Poor marketing transfers insecurities and false promises instead. Since everything communicates something, marketing is unavoidable and always reflects your true intentions, whether positive or negative.

Marketing is...