AI systems don't distinguish between earned and paid media when generating answers, making earned-only PR strategies risky. The PESO model (Paid, Earned, Shared, Owned) offers a more reliable approach: owned media establishes your narrative foundation, earned media validates it, and paid media provides speed and control. For AI
•5m read time• From thenextweb.com
Table of contents
The potential dangers of earned-only PR strategiesOwned media: The starting point of your brand’s narrative for AI systemsThe non-obvious benefits of paid PR strategiesPaid media is vital for strengthening a brand’s presence in AI answersSort: