AI systems don't distinguish between earned and paid media when generating answers, making earned-only PR strategies risky. The PESO model (Paid, Earned, Shared, Owned) offers a more reliable approach: owned media establishes your narrative foundation, earned media validates it, and paid media provides speed and control. For AI
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The potential dangers of earned-only PR strategiesOwned media: The starting point of your brand’s narrative for AI systemsThe non-obvious benefits of paid PR strategiesPaid media is vital for strengthening a brand’s presence in AI answersSort: