Digital transformation projects often fail due to three types of fuzziness: unclear big-picture strategy, messy operational realities, and premature or misguided solution choices. Success requires structured strategy and shaping phases that clarify the macro-level business model changes, address real-world operational complexities across teams, and validate solutions before full implementation. Short tactical engagements (weeks to months) can align stakeholders, surface operational needs, and create shared clarity without falling into waterfall overdefinition.
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