Make it ugly, for clients

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High-fidelity design mockups can mislead clients into focusing on superficial details like colors and fonts rather than core structural decisions. OddBird deliberately removes polish from early mockups using techniques like grayscale filters, off-brand fonts, or scribbled annotations to help clients understand what stage the design is in and provide appropriate feedback. This approach prevents 'premature sheen' from creating false impressions of completeness and keeps conversations focused on the right questions at each phase of the project.

4m read timeFrom oddbird.net
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