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A PwC survey of 4,454 CEOs reveals that 56% report seeing neither increased revenue nor decreased costs from AI investments, despite massive spending. Only 12% experienced both lower costs and higher revenue. AI adoption remains limited even in top use cases like demand generation (22%), support services (20%), and product development (19%). This aligns with previous research showing only 5% of enterprises successfully implementing AI at scale and 14% of workers using generative AI daily. CEO confidence has hit a five-year low at 30%, driven by geopolitical risks, cyber threats, and uncertainty about AI benefits.

Majority of CEOs report zero payoff from AI splurge