Maad has raised funding at a time when investors continue to shy away from backing B2B e-commerce startups in Africa.

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Maad, a B2B e-commerce startup based in Senegal, has raised $3.2 million in seed funding to support its growth in the country and explore opportunities in the wider Francophone region. The funding round was led by Ventures Platform and included participation from various investors. Maad's end-to-end distribution platform helps informal retailers source fast-moving consumer goods directly from suppliers, addressing stockouts and inventory costs. The startup plans to expand its coverage within Senegal and enter a new market in the Francophone regions.

Maad raises $3.2M seed funding