Launch it 3 times

Anil Dash shares a recurring piece of advice for founders and product teams: launch your product at least three times. The first launch rarely resonates due to timing, messaging, or visibility issues. Relaunches can range from repeating the exact same message at a better time, to renaming the product (as with Glitch), to simplifying the story or centering it on users rather than features. The core insight is that the biggest problem most products face is obscurity — nobody knows they exist — and iterating on how you present something is often more impactful than tweaking pricing or minor copy. This counters the 'fail fast and pivot' VC narrative, arguing that meaningful work deserves multiple genuine attempts before being abandoned.